Co-founder & Lead – Product Innovation and Digital Strategy

Ebenezer TesfayeBeyene

A certified product and project management professional with over a decade of experience spanning FMCG, digital innovation, and fintech. Ebenezer holds a Master's degree in Digital Business Management from the University of Portsmouth and has led cross-functional teams at HEINEKEN Ethiopia, Kifiya Financial Technologies, and UK-based startups, driving scalable digital platforms and business performance.

Product ManagementDigital StrategyUX OptimizationData-Driven Growth
Ebenezer Tesfaye
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Core Expertise

  • Certified Product & Project Management
  • Digital Platform Development & Scaling
  • User-Centered Design & UX Optimization
  • Data-Driven Decision Making & Growth Strategy

Leadership Focus

  • Product Innovation & Digital Strategy Practice Lead
  • Product Lifecycle Development & Management
  • Cross-Functional Team Leadership
  • Digital Solutions & Customer Experience Optimization

Key Achievements

  • Master's Degree - Digital Business Management (Portsmouth)
  • Leadership at HEINEKEN Ethiopia & Kifiya Fintech
  • UK-Based Startup Product Development
  • 10+ Years FMCG, Digital Innovation & Fintech

Product Innovation Philosophy

"Product innovation succeeds when data-driven insights meet user-centered design. At Paradigm Advisory, we transform operational challenges into scalable digital solutions that enhance customer experience, drive efficiency, and accelerate market traction through strategic product lifecycle development and evidence-based growth strategies."
Ebenezer Tesfaye Beyene

Innovation Impact

Ebenezer's technology leadership has revolutionized how organizations approach digital transformation

Digital Transformation Leadership

Led 50+ comprehensive digital transformation initiatives, resulting in average 40% process efficiency gains and significant cost reductions for client organizations.

Technology Patents & Innovation

Holder of 10+ technology patents in business process optimization and data analytics, with recognition as an innovation award winner in the technology sector.

50+
Digital Transformations
40%
Process Efficiency Gains
10+
Technology Patents
95%
Client Success Rate

Technology Focus Areas

Specialized expertise across cutting-edge technologies and emerging digital trends

🤖

AI & Machine Learning

Advanced analytics and predictive modeling

☁️

Cloud Architecture

Scalable infrastructure and migration strategies

Process Automation

Workflow optimization and efficiency systems

📊

Data Analytics

Business intelligence and insights platforms

🌐

Digital Platforms

Custom solutions and system integration

💡

Innovation Strategy

Technology roadmaps and future planning

Professional Excellence & Educational Foundation

Certified product management professional with advanced education and proven track record across leading organizations

Advanced Education

Master's degree in Digital Business Management from the University of Portsmouth and Bachelor's degree in Marketing Management, providing a strong foundation in both digital strategy and business fundamentals.

  • • Master's in Digital Business Management - University of Portsmouth
  • • Bachelor's in Marketing Management
  • • Certified Product & Project Management Professional

Paradigm Advisory Leadership

Leads the Product Innovation & Digital Strategy practice area, advising clients on product lifecycle development, UX optimization, and data-informed growth strategies that transform operational challenges into actionable digital solutions.

  • • Product Innovation & Digital Strategy Practice Lead
  • • Product lifecycle development and UX optimization
  • • Data-informed growth strategy consulting

Industry Experience & Leadership

Over a decade of cross-functional team leadership and product development across FMCG, digital innovation, and fintech

HEINEKEN
Ethiopia operations and product development leadership
Kifiya Fintech
Financial technology innovation and digital platform development
UK Startups
Product development and digital innovation in startup environments

Ready to Transform Your Products?

Partner with Ebenezer to develop innovative digital solutions, optimize user experience, and accelerate market traction through data-driven product strategies.