AmanuelMelaku
An experienced business development and marketing professional with specialization in social psychology. Amanuel holds a Bachelor's degree in Marketing Management and a Master's degree in Social Psychology from Addis Ababa University. He has worked across fintech, tech startups, and consulting, consistently driving customer engagement, sales growth, and brand visibility through evidence-based psychological insights.
Core Expertise
- Social Psychology & Consumer Behavior
- Marketing Management & Strategy
- Qualitative Research & Market Insights
- Value-Driven Customer Experiences
Leadership Focus
- Behavioral Marketing & Psychological Insights Practice Lead
- Customer Behavior Understanding & Analysis
- Persuasive Communication Strategy Design
- Evidence-Based Marketing & Service Optimization
Key Achievements
- Master's Degree in Social Psychology (AAU)
- Fintech & Tech Startup Experience
- Proven Customer Engagement & Sales Growth
- Brand Visibility & Market Research Expert
Leadership Philosophy
"Marketing strategies informed by consumer psychology create truly value-driven customer experiences. At Paradigm Advisory, we help clients understand customer behavior, design persuasive communication strategies, and optimize their offerings by aligning with the psychological needs and decision-making patterns of their target audiences."
Educational Foundation & Practice Area
Academic excellence and practical expertise in social psychology and marketing management
Academic Excellence
Master's degree in Social Psychology and Bachelor's in Marketing Management from Addis Ababa University, providing a strong foundation in both human behavior understanding and strategic marketing principles.
- • Master's in Social Psychology - Addis Ababa University
- • Bachelor's in Marketing Management - Addis Ababa University
- • Specialized focus on consumer behavior patterns
Paradigm Advisory Leadership
Leads the Behavioral Marketing & Psychological Insights practice area, helping clients optimize marketing and service delivery through evidence-based insights and qualitative research.
- • Practice area leadership and strategy development
- • Evidence-based insights and market research
- • Customer behavior analysis and optimization
Industry Experience
Extensive work across fintech, tech startups, and consulting sectors with consistent success in driving customer engagement, sales growth, and brand visibility
Ready to Transform Your Strategy?
Connect with Amanuel to explore how consumer psychology and behavioral marketing can transform your customer engagement and drive sustainable growth.