We are Ethiopia's first behavioral-driven consultancy, transforming organizations through the intersection of psychological insight, strategic intelligence, and cultural expertise.
Based in Addis Ababa, Ethiopia, we are pioneers in behavioral-driven strategy. Our unique approach combines psychological insight, cultural intelligence, and data-driven methodology to create transformative business solutions.
Founded with a vision to bridge the gap between traditional consulting and human understanding, Paradigm Advisory emerged from recognizing that successful business transformation requires more than just strategy—it requires deep insight into human behavior and cultural context.
We believe that every business challenge is fundamentally a human challenge. Our methodology combines rigorous analytical frameworks with behavioral science to deliver solutions that not only make strategic sense but also resonate with people and cultures.
Future · Impact · Growth
To create a future where companies in Ethiopia and across emerging markets thrive by truly understanding their customers, blending psychology, culture, and strategy to deliver meaningful, people-first solutions.
Every project we undertake moves us closer to a business ecosystem where decisions are informed by deep human insight, where strategies respect cultural context, and where success is measured not just in revenue, but in meaningful impact on communities and stakeholders.
Purpose · Method · Excellence
To transform how businesses approach decision-making, marketing, and customer engagement by integrating behavioral science and cultural insights with strategic rigor and operational excellence.
We combine rigorous analytical frameworks with deep behavioral insights, ensuring that every strategy we develop is not only logically sound but also psychologically compelling and culturally resonant.
Principles · Integrity · Excellence
People are at the heart of every strategy, solution, and decision we make.
Data and research inform every recommendation and strategic direction.
Deep respect for local contexts, traditions, and market dynamics.
Building lasting partnerships through transparency and mutual respect.
Unbiased advice and ethical practices guide our client relationships.
Always seeking new methodologies and approaches to solve complex challenges.
We deliver transformative solutions across three core dimensions, combining behavioral science, strategic thinking, and cultural intelligence to unlock your organization's potential.
Services focused on understanding users, markets, and behaviours to inform better decisions
Designing, building, and launching innovative products and strategies for businesses.
Helping businesses turn strategy into action with the right systems, documentation, and workflows.
Upskilling individuals and teams through practical, psychology-driven training and mentorship.
Our founding partners combine decades of experience across psychology, strategy, technology, and business development. Together, they've built Paradigm Advisory into Ethiopia's leading behavioral-driven consulting firm.
Co-Founder & Chief Strategy Officer
Strategic consultant with deep expertise in behavioral marketing and customer psychology. Amanuel pioneered the integration of psychological insights with business strategy, creating frameworks that help organizations understand and connect with their customers on a deeper level.
Co-Founder & Chief Growth Officer
Business development visionary focused on cross-sector innovation and strategic partnerships. Natnael's expertise lies in identifying growth opportunities and building sustainable business relationships that drive meaningful impact across diverse industries.
Co-Founder & Chief Innovation Officer
Technology and innovation expert specializing in digital transformation and emerging technologies. Ebenezer leads our advanced analytics initiatives and ensures clients stay ahead of technological trends that can revolutionize their business operations.
Beyond individual expertise, our leadership team's strength lies in their collaborative approach to solving complex business challenges through diverse perspectives and unified vision.
Psychology, Technology, and Business Development perspectives
Track record of successful transformations across industries
Constantly evolving methodologies and cutting-edge solutions
Paradigm Advisory is ready to support businesses that value insight, innovation, and cultural alignment. Contact us today to explore how we can help you shift your perspective.
consult@paradigmadvisory.org
Phone
+251 920 523 952
Location
Addis Ababa, Ethiopia
Discover customer truths through behavioral insights
Build culturally aligned brands that resonate
Optimize experiences that create loyalty and growth
Navigate market dynamics with cultural intelligence
Ready to shift your perspective and unlock your business potential? Let's start the conversation.